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Insight

Regular update from the Ourside players on whats happening in our sphere, things we love, love to hate and updates on our latest client work.

You may have heard the terms ‘cache’ and ‘cookies’ before, and although similar, they are in fact very different. Both cache and cookies are a type of temporary storage designed to improve and tailor a user experience, by displaying the most relevant ads or saving passwords and other details for future use. Many people don’t…
James

Developing an effective and appealing checkout process for customers can be a challenge, especially since it requires an in-depth understanding of the customer's expectations. Research indicates that an overwhelming 70% of customers abandon their carts, with half of the remaining 30% abandoning their carts at the checkout stage. Surprised? Well, apparently the customer is too.…
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