// by Colin
The word ‘brand’ is bandied around far too much nowadays; however, it’s often those throwing the term around that fail to correctly define it. There are several misconceptions surrounding what a brand is, such as “branding is logo making,” “advertising or marketing,” or our personal favorite, “that branding does not work.”
With so many blunders encircling the key term, it’s easy to forget what exactly a brand is. A brand is about creating a memorable experience for your audience, usually achieved through a combination of effective logo and brand design, content copy, your product or service, and a million other elements, all contributing to the overall look and experience you present to your customer.
The remainder of this article will discuss more on the topic of branding, including more on what a brand is, what branding is not, and where to receive help with your branding.
Defining the word “brand”
We’ve already provided a brief definition of branding above. However, we wanted to flesh this out a little more to present you with an overall better understanding. Essentially, a brand is anything that is associated with your business, anything a customer interacts with, witnesses, experiences, or purchases.
Branding is not one individual component or design; it’s a mixture of all these things, for example, your logo design, general aesthetics, office environment, friendly nature of your staff, the quality of your product(s), and more.
A stellar brand is what separates the best from the second-best, the Nike vs. the Adidas and Apple vs. Microsoft. Conduct your branding successfully, and more people will buy into your business, both physically and emotionally – and what’s what it’s all about.
What a brand is not…
Now that we’ve defined branding in more detail, we’re now going to discuss what a brand is not in more depth.
A brand is not the following:
- Your logo
- Slogan/tag line
- Your product
- The service in which you provide
It’s important to note that these components make up a brand as expressions; however, they are not the brand itself. Your brand comprises many different expressions and elements, ultimately contributing to the reality in which your customer will experience.
One of these expressions, without the rest, is just a component; it is not branding. This is the mistake many businesses and others make – they are sure they provide adequate attention to their branding, but in reality, they are not.
Instead, businesses should consider hiring a digital agency to help with their branding, allowing you to make a real difference to those you provide your product or service for.
Need assistance with your branding?
If upon reading this article, you are still a little unsure as to what branding is, or you would like help with your brand as a business, you’re in the right place. As a digital agency, we provide professional branding for your business, the whole package, from start to finish, to grow your audience engagement and experience.
To find out more information or to arrange a free consultation, click here.