// by Colin
What is a mobile app?
A smartphone app is basically software that downloads and installs itself on the smartphone, just as ordinary software installs on a conventional computer. We sometimes confuse an application with an improved website because it often connects to the internet and its interface is closer to that of a browser than that of an office automation software, but an application is above all a software.
The smartphone app can be downloaded either from the phone via its internet connection or from its computer when the smartphone is connected to it.
Why and when to develop a mobile app?
The expansion of the mobile application in Ireland
More and more businesses are using the mobile app. Lot of them have developed a merchant application project to generate mobile sales. And the figures are there:
– 85% of mobile users prefer mobile apps to web pages;
– 89% of the time used on a smartphone or tablet is inside a mobile app
On average, an Irishman spends 4:38 a day on his phone, and these numbers keep growing. The mobile app now has a considerable place in the mobile life of every individual. A time when social distancing is needed will not calm these figures, we are talking about the era of mobile at home.
Develop a mobile app, a real asset for your business:
Privileged contact with your customers
Thanks to a smartphone app, you no longer need an intermediary! You are in direct contact with your potential customers.
Unlike the Internet, which puts you in constant competition with other players in your field of activity, the mobile application offers a privileged contact with your customers.
Offers, promotions, corporate events and personal messages can be sent to your customers via push notifications. These notifications arrive directly on your customer’s smartphone and allow you to generate more traffic on your application.
Creating a mobile app significantly increases online visibility. Nearly 70% of smartphone users install at least one new app per month. The launch of a mobile application is also a communication opportunity. The content and articles generated by the launch of an application contribute to better visibility and search engine referencing.
You get a more serious image
Most companies offer a mobile version of their site. Conversely, few companies develop a mobile app. It is therefore both an opportunity to distinguish yourself from the competition, and to show a serious and professional image to your audience.
Presence without intrusion
A smartphone application is consulted as soon as the user feels the need.
This method of communication and loyalty is not intrusive in the life of the customer, it brings only added value. The perception of your company by the user is therefore positive.
As you will have understood, the creation of a mobile App can have many advantages, provided of course to have the use of it with your customers. Properly designed and tailored to your customers, a mobile app could simply boost your sales and business communication.
Once you have your mobile app idea in mind, all you have to do is develop it! If you need serious and experienced developers to do this, you can trust the Ourside team. Our app designers are indeed able to develop you a tailor-made web application, whether for iPhone, Android or Windows Phone.
If you are looking for a quote for the development of an App or if you simply want to discuss your idea with communication professionals, do not hesitate to contact us!