The importance of SEO when building a website

Search engine optimisation, also known as SEO, is the process of creating quality content for a website to improve its ranking in search engines such as Google. SEO is a complicated process, and for a beginner, it may seem overwhelming at first.

// by Colin

For example, numerous factors influence a website and individual pages SEO. These include keyword usage and keyword research, the use of headings and subheadings, the user-friendliness of the page, alt tags, and more.

When building a website, you must factor in SEO. Failure to do so and your website will receive little to no traffic, even if your content is great. Therefore, to help you improve your rankings in Google and create that website you’ve always dreamt about, this article will further discuss the importance of SEO.

How does SEO work?

All pages on a website must be SEO optimised. This is done by using the correct keywords and using an SEO and user-friendly design. However, one of the most important factors is the keyword research behind any page or blog post.

Essentially, you want to find keywords with relatively low difficulty to rank, but with a high search volume. Targeting these keywords allows you to rank for specific high volume search queries with little competition, boosting your rankings and setting yourself and your business up for success.

What else affects SEO?

As mentioned previously, various factors affect the SEO score of a website. Other factors include a website’s backlink profile, social content, meta descriptions, and the website’s overall SEO.

It’s important to note that SEO is a long process. You can’t create a brand new website and rank on the first page of Google the next day. Generally, the more niche your content, so long as it targets the right keywords, the more likely you will appear on the first page earlier.

You can have a great homepage with an excellent SEO score. Still, if you don’t carry the same SEO practices over to similar ages and blog posts, then you’ll experience mediocre results. Your efforts must remain consistent; otherwise, your audience won’t be able to find your content or your website.

To conclude the importance of SEO

When developing a website, you must factor in SEO. This means doing your keyword research, creating a user-friendly and mobile-friendly design, making sure your website contains fast loading times, and all in all, is optimised the best your site can be.

Often, many beginners choose to enlist the help of a professional to get started. This help ranges from creating the website to designing individual SEO pages and even, in some cases, blog posts, too.

Whether or not you choose to recruit help to support your SEO efforts or not, you cannot neglect the importance of SEO unless, of course, you want mediocre results, low traffic, and never to see the first page of Google.

So, what are you waiting for? Begin your SEO efforts today and see results in no time whatsoever.

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