Case Study / Secret Connemara

Padraic from Connemara Pub Tours reached out to us recently about a new business promoting bespoke tours of his native Connemara, giving his customers the inside track, here’s what happened.


On the Wild Atlantic Way

Branding and website for a new destination marketing website. Tailored tours of Connemara for a discerning clientele.

See the website

Níl aon tinteán
mar do thinteán féin.

Padraic grew up in Connemara and got his big break in tourism helping people who may have taken a wrong turn in their cars well before the days of satellite navigation!

After setting up Connemara Pub Tours in 2015, he saw an opportunity to showcase local experiences, people and places not normally featured on travel itineraries.

Padraic got our name through the grapevine and got in touch to talk about his vision for the business. We hit it off from the first meeting, like most native Irish speakers, he has a great way with words.

We discussed the requirements in details then set to work developing a suitable brand and design system that could be applied to a responsive website and printed materials.

Herding Sheep
to Seaweed Foraging.

From the Secret Connemara Website, tours can be arranged with a mix of cultural, heritage, food and pub experiences. With a wide range of activities from sheepherding demonstrations to seaweed foraging, cookery classes to traditional sessions by the fireside.

It’s all about creating the experience of a lifetime.

The site was developed using WordPress hosted on WP Engine for superior speed, stability and security.

Clients and Tour Operators can also transact through a secure area for itinerary confirmation and payments.

I came across Ourside through a colleague and another Happy Customer in the Tourism sector. I had been operating in the industry for a number of years but needed a new digital presence for the direction I was going in. After meeting Colin and James and discussing my requirements, I received a detailed proposal and timeline outlining the creative thinking and process. This was a thorough and detailed document and I knew that they would deliver what was promised while still remaining loyal to my brand values. Colin led the project from the beginning together with his colleague Rose, who did trojan work on the logo and brand assets. We had regular meetings and updates and they were more than willing to take on my recommendations while still following the creative path and execution they had recommended. The result was a beautifully crafted website and platform for my brand,, and one that I have received only positive feedback and recommendations from colleagues and customers in the Tourism world. As the Irish probverb states, “Tús maith leath na hOibre”…..”A good start is half the work.” Go raibh maith agaibh / Thanks and Up Ourside!

What was involved?

  • Development and testing
  • Payment Integration
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