Case Study / Hotel Trader

A few months ago, Dermot Quigley, President of Hotel Trader, approached us to discuss branding and a new website for his rapidly growing tech start-up, Hotel Trader.

Hotel Trader Website

Hotel Trader

Buy and Sell Hotel Rooms Direct.

Hotel Trader is one of the industry leaders in B2B hotel room distribution. From world-class resorts to global travel agencies, Hotel Trader’s innovative platform gives hospitality scaleable solutions to distribution pain points.

See the website

A reimagined approach.

Hotel Trader allows travel operators and hoteliers to buy and sell rooms online. Hoteliers looking to offload unoccupied rooms can connect with over 500 travel agencies via the platform, which is completely free to use and streamlines the buying/selling process.

Shortly after we launched our own website last spring, Dermot got in touch with us from the Hotel Trader headquarters in New York City. The company already had a solid, cutting-edge product, but were looking to better establish themselves in the world market. This would mean reimagining their online presence with a full rebrand and custom-built website.

Branding and web design fit for an industry king.

Our design team worked on developing an exciting brand for the business and applying this brand to a new web design. We also developed a comprehensive set of brand guidelines which will serve as the playbook for Hotel Trader as they continue their impressive growth. 

With Quigley’s preferences in mind, we created a logo that incorporated the brand’s initials and its new, aptly-chosen colours.

We also designed and built a new website using leading WordPress technologies and resources. This resulted in a site with simplified navigation, optimised content, an FAQ section, dedicated pages for each type of customer (hotels, travel operators, developers), and a theme that was modelled on the look, feel, and voice established in the tailor-made brand book.

What was involved?

  • Branding & Logo design
  • Web Design
  • Bespoke Development
  • Test & Launch


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