Spreading the Word.
Killarney Advertiser is a local news and advertising publication established in 1973. They are Ireland’s longest-running family-owned advertiser and boast well over 40 years of experience in
the realm of print and online news.
They wanted a website that would be easy for users to engage with, navigate, and share. The site would give the focal point of their business — local news and adverts — more space, visibility, and potential for growth.
Read All About it.
Expanding their reach and growing their online following were also important aims, and our Senior Project Manager, Rose, designed the new website around these goals. The backbone of this project would consist of a modern, performant user interface and an automated publishing system.
To create digital content and increase efficiency, Killarney Advertiser needed a publishing tool that would allow them to schedule items for publication on the website. Ourside collaborated with Dutch company, Ad Factory International, to integrate their Redafact editorial software with the new website.
The task proved challenging at first (due to some incompatible code) but our team quickly got to work on the solution. These efforts resulted in a system that allows Killarney Advertiser to sell digital ad placement and provide writers with a more effective publishing tool.
Optimising the User Experience
To help boost readership, a bridge between the Xplore Killarney platform and the Killarney Advertiser was also created on the back end. With just a few clicks, journalists could now share their content on both the website and the Xplore Local App, sidestepping the need to manually input text on another platform.
The website was optimised for mobile to ensure a smooth and responsive experience for readers and customers. A streamlined homepage and menu — designed with SEO best practices in mind — meant it was now easier for visitors to find content relevant to them.
Last but not least, local businesses could now buy ads for the website as well as for the weekly broadsheet, doubling their exposure. A win for both our client, their customers, and the wider community.
What was involved?
- Development and testing
- Integration of the AdFactory platform
- Voice Search Integration
- Facebook & Twitter autopost
- Publication to Xplore Local application